About
Instant returns, measurable results
Whereas as natural listings offer more of a broad brush, long term SEO strategy, Pay Per Click Yate (PPC) internet marketing is geared toward providing a more focused, incisive and measurable deployment of SEO resources.
It also yields results far quicker than natural SEO – sometimes within hours - and is more adjustable. PPC offers flexible and measurable campaigns calculated to give you manageable control on your investment and its return.
Easy to get started, but takes a lifetime to master
In addition to being a potentially highly effective and targeted method of marketing, without proper planning it can also quickly burn budgets. At Burfield Creative we’ll expertly manage your campaign from conception to post campaign analysis ensuring you get the best returns possible:
Who? We help our clients best determine their audience (i.e. who will be visiting the site.) PPC can offer a much more focused channel than natural SEO.
Why? In close association with our clients, we set campaign goals and select the keywords and phrases, even including misspellings and plural/singular options. We employ a tight focus on capturing niche, relevant and objectively appropriate traffic.
How? At Burfield Creative we are expert in crafting PPC ads using the defined terms to create clear, focused PPC calls to action. We ensure landing pages are relevant and effective. We make the message clear and targeted.
Ongoing: We’ll set up the campaign, manage it and track it, keeping you fully informed along the way. As appropriate we’ll adjust parameters in accordance with business objective.
The typical PPC metrics we deal with include conversion rates, Return-On-Ad-Spend (ROAS), Cost-Per-Acquisition (CPA), Cost-Per-Lead (CPL) and Click-Through-Rate (CTR).
