Google/Yahoo Organic Search

Organic searching...something you grow?

Organic search results (also known as natural search results) are ranked according to how useful the search engines find site’s content - the relevance of a page against the search term. We work hard for our clients to get them riding high at the top of organic searches.

We base our SEO projects on four fundamentals:

Business Objectives: The foundation of any SEO project is to work with our clients in defining the most useful keywords and phrases - defining an organization’s semantic space by mapping out business objectives in relation to your target audience. Appropriate search terms bring appropriate visitors likely to convert into leads, customers and ROI.

Search Engine Preparation: We apply clean current standard compliant HTML code to develop sites that search engines can easily read and index. We encourage a high ratio of content to code and a fast-loading, accessible search engine friendly structure.  Particular attention is paid to core web programming principles. For example: the PAGE TITLE – the DESCRIPTION META TAG and internal HTML links.

Site Content and Structure: Search engines look for text content and respect structure. They are priority hungry. Results are more predictable if the site and content are structured. We take great care to apply semantically relevant information highest up the site hierarchy using structural elements - heading, paragraph and other HTML tags – indicating importance.

Link Popularity: Link analysis gives search engines an effective tool in determining which pages are appropriate for particular topics and search terms. Google, Yahoo and the other major search engines like to see sites that have clean incoming links from other relevant sites. We develop a range of link sources including affiliates, online directories, press releases and blogs.

How can we help you?

To find out more about how James Burfield Consultancy can help with your Search Engine Optimisation, Online Marketing Radstock and lift you up the rankings in Google, give us a call on 01761 402461 or email info@jamesburfield.co.uk.